Job Title

PR & Marketing Manager (PRC Market)

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Job Description

Job Overview 


The PR & Marketing Manager will be responsible for all web and social media based brand activity launched in China.  The role will be Hong Kong based but will focus on promoting our China businesses, events, and campaigns.  He/she will be expected to represent the company through the company website, WeChat, blogs, and other social networking sites in addition to creating ideas for online marketing and thinking of new opportunities to promote the company online.
 

Key Responsibilities

  • Formulating and executing marketing/brand building strategies, plans and programs to promote the brand awareness in China
  • Write and deliver marketing plans for projects proposed by all internal stakeholders
  • Manage and update the company’s Chinese websites, and provide copywriting on content for the website with integrated image and video-based content
  • Provide quality and accurate translation of company marketing materials and presentations
  • Develop all social media channels of the company and generate original content and campaigns to drive traffic and promote the company’s social media pages and events
  • Relationship building with key bloggers in various sectors that the company is involved in, and identify up and coming bloggers that can feature the company and its activities
  • Co-ordinate and execute digital marketing campaigns to promote the company and its events and activities

Key Requirements

  • Chinese national residing in Hong Kong
  • Minimum 3 – 4 years experience in working and managing online and social media campaigns (PRC experience preferred)
  • Excellent simplified Chinese copywriting skills
  • Solid knowledge of the digital marketing landscape of China
  • Fluent in verbal and written Mandarin
  • Excellent knowledge and understanding of the internet and social media channels
  • Sound knowledge of the global property market will be an advantage

 

For further information, please contact Chloe Miao  at 2523 9966 or via email at da@harbridgeasia.com

 

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